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According to ComScore Networks, 34% of consumers shop online before visiting an actual store.  Consumers are less hesitant to shop online because of perceived improved safety.  In fact, Sweeney Research states that 76% of consumers believe that safety in online shopping is improving. The world of virtual shopping has changed remarkably because of companies like eBay, Amazon and Yahoo.  These e-commerce sites have made it easier for home-based businesses and dropshippers alike to flourish.  Entrepreneurs thrive in e-commerce because of the flexibility.

Web-based businesses are able to track their transactions using specialized software, if needed.  For example, eBay made it easier for QuickBooks Pro users to effectively import their sales transactions.  They even created a solution called the eBay Accounting Assistant to streamline the process.  E-merchants can also export their transactions to spreadsheets for tracking purposes in some of the web store solutions available.  Instead of exporting transactions, the e-merchant may take a more passive approach, and track the transactions through email notifications of sales made.  This is usually an option for e-merchants that outsource their bookkeeping processes.  All of the well-known e-store companies have mechanisms in place that facilitate the process of sales and invoice tracking.

Other merchants in e-commerce recognize the benefit in being able to handle order fulfillment in multiple ways.  Order fulfillment can be handled internally or externally.  Some e-business owners prefer to process and fulfill the order onsite.  Others prefer to handle order intake and have the orders fulfilled offsite.  Many prefer the automation that is made available through the process of dropshipping.  There are dropshipping companies that handle the orders and manage the fulfillment process.  The e-merchant who dropships could outsource the management, order fulfillment, and bookkeeping process of the e-store.  Flexibility in order fulfillment is a major bonus for e-commerce businesses.

Many offline stores require staff employees to perform multiple duties in addition to bookkeeping duties.  The overhead associated with an employee is sometimes unavoidable for brick and mortar businesses.  E-commerce store models make it easy for businesses to outsource their bookkeeping processes.  E-merchants are usually extremely comfortable in a working environment where most of their business processes are virtual.  The very structure of the e-store shapes the administrative processes in place.  This makes it easier to outsource the bookkeeping tasks of recording, reporting, and tracking web store transactions.

Through virtual outsourcing solutions, the e-merchants have the distinct advantage of being able to focus on business growth while keeping overhead costs relatively low.  E-store owners have the option to be as involved, or as hands-off as they desire to be in their virtual stores.  E-merchants are able to outsource certain processes, and adapt the best model of their business, to enjoy the level of freedom desired. Entrepreneurs are able to thrive in the world of e-commerce through the flexibility the virtual environment offers.

Image credit: Digital Media Buzz

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