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Archive for January, 2011

Earlier, we covered the intricate details of the CAN-SPAM Act and the importance of compliance in small business advertising.  In this post, we will discuss several steps a company can take in small business advertising to prevent being identified as spammers. Read the rest of this entry »

It’s only the beginning of the year and small businesses are already planning which trade show activities they will attend.  Trade show displays and vinyl banners have already been picked out and ordered.  And the booths for many of these events are being reserved as we speak.  If you are a small business owner planning for your first trade show event, here are some tips to smooth out the preparation process. Read the rest of this entry »

Tumblr is a wonderful virtual office tool for the small business blogging community.  There isn’t much of a learning curve, and for the most part, it can be easily maintained by the busy small business owner.  If you are a small business owner looking for the easiest way to market web content, then Tumblr may just be worth exploring further. Read the rest of this entry »

Disaster recovery is how the small business is able to recover resources and company data after an emergency.  It involves recovering lost equipment and sensitive company data to resume business processes.  Many small businesses just starting out underestimate the importance of tracking physical assets.  Physical asset tracking in SharePoint can be especially helpful to any small business disaster recovery plan. Read the rest of this entry »

One of the most overlooked aspects of email marketing is the CAN-SPAM Act.  If you are like many small business owners, you may or may not be familiar with the measure.  As a small business consultant or other professional, you must make sure that the email marketing campaign is compliant with the CAN-SPAM Act to avoid penalties for unscrupulous advertising practices. Read the rest of this entry »

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Speed WordPress Plug-ins for image-intensive blogs

In the initial speed experimentation post for WordPress small business blogs, I used a CDN, Optimize DB (or WordPress DB Optimizer), Hyper Cache and WP Widget Cache (or Asyncrhonous Widget).   This time around, I found a different mix of plug-in tools that works well together to improve speed for the WordPress small business blog. Read the rest of this entry »

Speed WordPress Plug-ins for image-intensive blogs

Small business blogs run on WordPress may experience speed problems as the amount of web content builds up.  When this happens, there may be a few unused plug-ins that may need to be deactivated and removed.  In addition to removing unnecessary plug-ins, there are some great simple plug-ins that work well together.  Read on to learn more about these WordPress speed plug-ins. Read the rest of this entry »