MTR Virtual Solutions, LLC

Archive for the ‘Small business info’ Category

Someone told you to start deep linking on your website to improve site traffic.  You did what any small business owner would do, and you took to Google to get a better understanding of the subject.  You walked away from it frustrated or overwhelmed.  You thought it was too big of an undertaking, so you decided to just table the project for the time being.  Read the rest of this entry »

Email marketing is a way for a freelancer or contractor to reach out to current and potential clients.  If email marketing is properly used to engage an audience, the results can be impressive.  There are several different functions of email marketing. Read the rest of this entry »

Many solopeneurs and entrepreneurs regularly entertain the idea of starting an online store.  And while many ultimately decide to move forward with the virtual store, others remain on the fence.  There are quite a few benefits to creating a virtual store online for a brand. Read the rest of this entry »

The small business owner always “knew” how important it was for their business to have an online web presence. It was just understood that people often search for web content online.  This new study drills down on just what activities adults online devote the most time to. Read the rest of this entry »

As the number of online retailers continues to grow, new virtual store owners may be looking for ways to help their product stand out online.  In addition to developing strong product descriptions to market their products, e-merchants can take advantage of several easy online store optimization tips. Read the rest of this entry »

According to the National Federation of Independent Business, nearly 40 percent of businesses included in a recent survey say that their receivables are slower than they’ve ever been.  Freelancers and solopreneurs know the importance of cashflow, so this presents quite the challenge for professionals who want to strike a balance between being understanding and firm where billing is concerned.  There are quite a few things the small business owner can do to address slow payments from clients. Read the rest of this entry »

Many solopreneurs, freelancers and really small companies considering email marketing for their services are pretty clear on their goals.  In most cases, the primary goal is to grow the subscriber list and drive sales or traffic to a website.   The only thing that’s needed is the web content and a schedule, right?  Wrong. Read the rest of this entry »

When you see the terms “email” and “marketing” together, you immediately think of advertising for small businesses.  And even though email marketing is designed for use as a small business advertising tool, there’s so much more that can be done with the email newsletter.  Why don’t we take a look at three creative ways to use email marketing? Read the rest of this entry »

Photo credit: renjith krishnan

The process of transitioning toward greener processes is challenging enough for many small businesses.   There are long-term, sustainable strategies to be considered.  And luckily, there are quite a few easy short-term changes that can be made to reduce the amount of paper used in the small business or startup.

Since many of the files being printed in the office setting are being stored in-house anyway, printing to both sides of the paper should be easy enough.  This only requires changing the basic printer settings.  See?  Not particularly hard is it? Read the rest of this entry »

All small business owners who rely on QuickBooks and similar bookkeeping solutions should follow this story.  Recently, the IRS has decided to focus its collections efforts more heavily on smaller companies and have begun requesting electronic bookkeeping records.  And this has companies and accountants worried, and rightfully so.

The federal government has already begun sending out requests for electronic records from small businesses.  And as a result, small business owners will be required to turn over their electronic bookkeeping records.  The IRS wants to make sure that smaller businesses are paying their fair share into the system. Read the rest of this entry »