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Archive for the ‘Small business info’ Category

Many microbusinesses and solopreneurs contemplate what it would be like to have a paperless makeover.  Contrary to popular belief, the paperless transition is not as difficult as many make it out to be.  In fact, it is relatively easy.  If you are a solopreneur or run a small business, you’ll find it easier to make the necessary changes if you keep these things in mind. Read the rest of this entry »

Many people get the basic concept of a SharePoint records management solution.  Some see it as a safety net for storing items in a virtual environment as part of a disaster recovery plan.  Others see it as a place to organize content, sharing it among team members in a workspace.  Many small businesses operating either SharePoint Services or SharePoint Server are surprised to learn that there are additional features available in SharePoint.  So how do microbusinesses know that they are getting the most out of their SharePoint solution? Read the rest of this entry »

Photo credit: renjith krishnan

It’s always surprising to open an email newsletter that’s incredibly long with little content of value. As a freelancer or solopreneur, you have to keep in mind that the average reader is busy. Instead of focusing exclusively on word count in your content, say precisely what is needed. Here are some things to keep in mind when planning your newsletter campaign. Read the rest of this entry »

For the small business coach or freelancer that doesn’t have time to regularly update the blog, there are several content creation options available.  It is possible to automate the content creation process in a number of ways.  One can outsource the creation of blog content, write a number of pieces in bulk or develop an email marketing campaign.  Either way, the web content creation process doesn’t necessarily have to be unbearable. Read the rest of this entry »

Solopreneurs rely on income to keep their business afloat.  Invoices that aren’t getting paid in a timely manner can present a challenge for the small business consultant, boutique law firm or freelancer.  Luckily, there are three easy ways to improve cashflow for your small business bookkeeping. Read the rest of this entry »

In the beginning stages, it may be difficult for the owner of a startup to differentiate between the necessary and unnecessary software products available.  Due to the ever-increasing number of small business software solutions, the process of selecting the right mix of software products can be daunting.  Following these software purchasing tips for home-based startups will make the process less challenging. Read the rest of this entry »

Earlier, we covered the intricate details of the CAN-SPAM Act and the importance of compliance in small business advertising.  In this post, we will discuss several steps a company can take in small business advertising to prevent being identified as spammers. Read the rest of this entry »

It’s only the beginning of the year and small businesses are already planning which trade show activities they will attend.  Trade show displays and vinyl banners have already been picked out and ordered.  And the booths for many of these events are being reserved as we speak.  If you are a small business owner planning for your first trade show event, here are some tips to smooth out the preparation process. Read the rest of this entry »

One of the most overlooked aspects of email marketing is the CAN-SPAM Act.  If you are like many small business owners, you may or may not be familiar with the measure.  As a small business consultant or other professional, you must make sure that the email marketing campaign is compliant with the CAN-SPAM Act to avoid penalties for unscrupulous advertising practices. Read the rest of this entry »

Article marketing for small business consultants can be an amazing solution for advertising on a small business budget.  The advertising strategy that consists of article marketing can benefit a small business consultant in a number of ways.

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