Posts Tagged ‘virtual outsourcing solutions’
Email marketing is a way for a freelancer or contractor to reach out to current and potential clients. If email marketing is properly used to engage an audience, the results can be impressive. There are several different functions of email marketing. Read the rest of this entry »
According to the National Federation of Independent Business, nearly 40 percent of businesses included in a recent survey say that their receivables are slower than they’ve ever been. Freelancers and solopreneurs know the importance of cashflow, so this presents quite the challenge for professionals who want to strike a balance between being understanding and firm where billing is concerned. There are quite a few things the small business owner can do to address slow payments from clients. Read the rest of this entry »
Many solopreneurs, freelancers and really small companies considering email marketing for their services are pretty clear on their goals. In most cases, the primary goal is to grow the subscriber list and drive sales or traffic to a website. The only thing that’s needed is the web content and a schedule, right? Wrong. Read the rest of this entry »
When you see the terms “email” and “marketing” together, you immediately think of advertising for small businesses. And even though email marketing is designed for use as a small business advertising tool, there’s so much more that can be done with the email newsletter. Why don’t we take a look at three creative ways to use email marketing? Read the rest of this entry »
Solopreneurs, freelancers and microbusinesses operating on a small business budget may find this particular virtual web tool helpful. Wufoo is a resource that allows an individual to create dynamic HTML forms with little coding experience. Read the rest of this entry »
The process of transitioning toward greener processes is challenging enough for many small businesses. There are long-term, sustainable strategies to be considered. And luckily, there are quite a few easy short-term changes that can be made to reduce the amount of paper used in the small business or startup.
Since many of the files being printed in the office setting are being stored in-house anyway, printing to both sides of the paper should be easy enough. This only requires changing the basic printer settings. See? Not particularly hard is it? Read the rest of this entry »
All small business owners who rely on QuickBooks and similar bookkeeping solutions should follow this story. Recently, the IRS has decided to focus its collections efforts more heavily on smaller companies and have begun requesting electronic bookkeeping records. And this has companies and accountants worried, and rightfully so.
The federal government has already begun sending out requests for electronic records from small businesses. And as a result, small business owners will be required to turn over their electronic bookkeeping records. The IRS wants to make sure that smaller businesses are paying their fair share into the system. Read the rest of this entry »
Many microbusinesses and solopreneurs contemplate what it would be like to have a paperless makeover. Contrary to popular belief, the paperless transition is not as difficult as many make it out to be. In fact, it is relatively easy. If you are a solopreneur or run a small business, you’ll find it easier to make the necessary changes if you keep these things in mind. Read the rest of this entry »
It’s always surprising to open an email newsletter that’s incredibly long with little content of value. As a freelancer or solopreneur, you have to keep in mind that the average reader is busy. Instead of focusing exclusively on word count in your content, say precisely what is needed. Here are some things to keep in mind when planning your newsletter campaign. Read the rest of this entry »
For the small business coach or freelancer that doesn’t have time to regularly update the blog, there are several content creation options available. It is possible to automate the content creation process in a number of ways. One can outsource the creation of blog content, write a number of pieces in bulk or develop an email marketing campaign. Either way, the web content creation process doesn’t necessarily have to be unbearable. Read the rest of this entry »


